Oppo reportedly developing own chips for flagship phones oppo手機收購

6 月 6, 2024 #oppo手機收購

oppo手機收購

oppo手機收購oppo reportedly developing own chips for flagship phones

oppo手機收購oppo reportedly developing own chips for flagship phones

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oppo手機收購

oppo手機收購oppo’s current Find X3 Pro flagship phone.
Photo by Sam Byford / The Verge

oppo手機收購oppo is developing its own high-end chips for flagship mobile phones, according to a report in Nikkei. Two people who spoke to the newspaper said that the plan was to release custom SoCs in 2023 or 2024 “depending on the speed of development.” oppo手機收購oppo reportedly wants to use TSMC’s advanced 3nm process technology for the chips.

If plans come to pass, oppo手機收購oppo would be the latest major smartphone manufacturer to take control of its own SoC design. Yesterday Google launched the Pixel 6 and 6 Pro, its first phones with a custom SoC called Tensor. Apple and Samsung also design their own smartphone chips, as did Huawei before US sanctions decimated its mobile business.

oppo手機收購oppo currently uses chips from Qualcomm and MediaTek, like all other Chinese smartphone vendors since the crackdown on Huawei. Xiaomi designed and released a low-end SoC called the Surge S1 for its budget Mi 5C phone in 2017, but since then its chip design efforts have been limited to secondary components like image signal processors.

As Qualcomm laid bare in a salty Google subtweet last week, it would stand to lose out if major companies like oppo手機收購oppo were to take on SoC design themselves. oppo手機收購oppo is the fourth largest smartphone maker in the world by shipments, according to IDC, and given it shares a supply chain and ownership with Vivo, Realme and OnePlus, oppo手機收購oppo-developed chips could quickly find their way into phones from multiple brands.

oppo手機收購

▲台灣智慧手機市場量縮價揚,蘋果仍以45%的市占銷售率奪冠。(圖/傑昇通信)

記者陳俐穎/綜合報導

台灣手機市場2023年12月銷售市占TOP 5出爐,手機銷售量市佔率排名,依舊由蘋果拿下銷售冠軍,但比起11月的48.8%下跌至45%,第二名的三星則是22.2%,第三至第五名的品牌依序為oppo手機收購oppo(10.7%)、vivo(6.7%)及Redmi(5.6%)。

本月台灣手機市場僅賣出38.2萬台,比起12月的44.6萬台下降14%,甚至也比2022年同期的39.9再短少4%,銷量未因聖誕節等年末促銷降價增加,反而被國外旅遊、年貨採辦、尾牙抽獎、等待年終入帳等因素影響買氣。

傑昇通信分析,買氣居高不下的蘋果iPhone,也難敵全球通膨加劇、消費者換機需求低迷、通路及線上平台大打價格戰及供應鏈問題,使得台灣12月手機市場呈現買氣低迷、量縮價揚;傑昇通信認為,農曆年前各通路平台促銷活動持續,依照過往在年前拿到年終補貼,或是幫長輩換機等等加成,仍有助於整體手機市場銷售量回升。

從品牌市占來看,傑昇通信坦言,即便蘋果依舊拿下絕大部份的銷售量,佔比達45%,而75.8%的銷售額也比11月的76.9%小幅下跌,銷售量跟銷售額雙雙跌逾兩成,也是前五大品牌中下降最多的;前三名單機排名同上月,還是台灣用戶喜愛的iPhone 15 Pro Max及iPhone 15 Pro的256GB版本,以及iPhone 15(128GB),第二名的單機iPhone 15 Pro(256GB)銷量更大減三成下跌最多。

然而整體手機市場衰退,市占率22.2%第二名的三星,較上月22.6%相比,銷售量小跌16%,銷售額也受到影響下滑24%;以A系列中低階機型橫掃台灣市場的三星,榜上前三名機型銷量一樣被波及,冠亞軍Galaxy A54(8GB/256GB)及A14(4GB/64GB)平均掉兩成左右,僅第三名的S23 Ultra(12GB/256GB)逆勢成長7%,傑昇通信推測與新機S24系列即將上市,通路祭出不少優惠,導致加速S23 Ultra庫存去化,進而催生銷量。

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