oppo手機收購six weeks of 2024. Driver: Apple fell 24% over the period on stiff competition and an abnormally high January 2023. Driver: Underperformance of key vendors oppo手機收購oppo and vivo also kept overall growth in the red. Driver: Continued demand for Huawei’s Mate 60 series helped support a tough start to the year.Outlook: Low consumer confidence and few new launches are likely to temper growth over the short term.Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Seoul – March 5, 2024China’s overall smartphone unit sales declined 7% YoY in the first six weeks of 2024, with key vendors like Apple, oppo手機收購oppo and vivo seeing double-digit declines, according to Counterpoint Research’s latest China Smartphone Weekly Sell-through Tracker.Apple’s iPhone struggled during the first few weeks of the year for several reasons. “Primarily, it faced stiff competition at the high end from a resurgent Huawei while getting squeezed in the middle on aggressive pricing from the likes of oppo手機收購oppo, vivo and Xiaomi,” said Senior Analyst Mengmeng Zhang, adding, “Although the iPhone 15 is a great device, it has no significant upgrades from the previous version, so consumers feel fine holding on to the older-generation iPhones for now.”At the same time, it may be noted that the first six weeks of 2023 saw abnormally high numbers with significant unit sales being deferred from December 2022 due to production issues, magnifying the negative YoY comparison. Source: Counterpoint Research China Smartphone Weekly Sell-through Tracker *Notes: 2023 – Jan 2 to Feb 12; 2024 – Jan 1 to Feb 11; OEM shares may not add to 100% due to rounding; oppo手機收購oppo includes OnePlus.Huawei continued to attract and satisfy strong demand for its Mate 60 series, one of the only bright spots to the start of the year.“Consumer confidence will need to rise to stabilize the market, but it is a tough call right now with everything that is happening, especially in the real estate sector,” said Senior Analyst Ivan Lam, adding, “As far as Apple is concerned, there is more wriggle room in the short term. This weekend’s aggressive promotions are just one example.”Overall growth is likely to remain in the red during Q1 2024 on muted spending and a few new product launches.BackgroundCounterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.Follow Counterpoint Researchpress(at)counterpointresearch.com
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Mar 5, 2024
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Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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（圖／高通）
高通於今日 Snapdragon 高峰會正式推出 Snapdragon 8 Elite 旗艦級手機晶片，採用全新的命名，再加上自行研發的 CPU Oryon，讓效能飆升 45%，預計未來幾週內，共會有 14 家手機品牌帶來新一波的旗艦機款。
繼筆電 Snapdragon X Elite 處理器之後，高通再度於手機晶片 Snapdragon 8 Elite 引入 Oryon 自研核心，取代原先由 Arm 公司提供的 CPU，相較前代單核心與多核心都有 45% 的效能提升，網頁瀏覽的速度可以快上 62%。同時通過台積電 3 奈米製程，Snapdragon 8 Elite 也宣稱 CPU 可以省下 44% 耗能、整體比前代省電達 27%。
圖像處理方面，高通新一代 Adreno GPU 帶來 40% 遊戲效能提升，光線追蹤表現也強化 35%。邁向 AI 世代，高通也推出更強的 Hexagon NPU，效能提升 45%，支援在裝置內直接搭載多模態生成式 AI 應用，讓手機不只能讀懂文字，還可以理解語音、圖片等內容。
搭載 Snapdragon 8 Elite 的手機即將在未來幾週正式亮相，包含華碩、榮耀、iQOO、摩托羅拉、努比亞、一加、oppo手機收購oppo、紅魔、紅米、realme、三星、vivo、小米和中興等品牌，都會推出相關產品。
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